OLFACTORY AND SENSORIAL EMOTIONS IN VENICE, ONE OF THE FOUNDER CITY IN THE WORLD PERFUMERY TRADITION. FROM THE END OF 2013, A NEW STABLE EXHIBITION PATH ON PERFUME IN ITALY WAS BORN. STARTING FROM JUNE THE EVENT WILL BE EXTENDED TO FURTHER AND NEW SENSORIAL EMOTIONS.

This museum is situated in the wonderful context of Palazzo Mocenigo in San Stae, a place which is currently the Museo del Costume Veneziano, renewed and restored for the occasion, thanks to Maviva, a Venetian company belonging to the Vidal family, who strongly pursued the realization of this project. Mavive has been main partner and author of an operation of true mecenatism whose aim is to reaffirm the deep relation with the city of Venice.
The project for the reorganization of the museum, supported by Soprintendenza ai Beni Architettonici e Paesaggistici di Venezia e Laguna and by Comune di Venezia, is under the supervision of Maestro Pier Luigi Pizzi, architect, director, set designer and world-renowed art director- is realized under the scientific direction of Gabriella Belli, director of the Fondazione Musei Civici di Venezia and is managed by Chiara Squarcina, in charge of the Museum.
Starting from January 2013, they started an extraordinary conservation intervention which allows them to recover not only the main architectonical and structural parts but furnitures and decors too, the rich frescoes, stuccoes and marmorino, the precious pavements and window and door fixtures. The new layout today involves nineteen rooms set on the noble floor of the building and proposes again the awesomeness of XVIIth century noble Venetian residence and the evolution of fashion, costume and textile trends.
The renowed rooms have been enriched with new upholsteries reproducing the original ones but with a changing chrome, specially created by Rubelli-Venezia, as all the fabrics used for drapes. Hundreds of paintings and one hundred fifty dresses and fabrics have been restored to their former glory, all belonging both from Palazzo Mocenigo- Centro Studi di Storia del tessuto e del Costume- and from the other sites of the Fondazione Musei Civici di Venezia. You can admire then glasses belongings from Museo del Vetro di Murano, paintings representing Venetian historic and celebrative subjects, jars and old laboratoty equipments from Museo Correr, and ancient laces from Museo di Burano.
Along the new itinerary of the Museum, the visitors will taste the atmospheare of the originary 18th century setting and imagine uses and customes of the times, thanks to the exhibition spaces dedicated to the most important part of fabrics, clothes and accessories coming from the XVII century, belonging from Centro Studi di Storia del Tessuto e del Costume.
The new section about perfume enriches the expositive path on the first noble floor of Museo di Palazzo Mocenigo in San Stae and its aim is to refind the millenary vocation of Italy, Venice in particular, among the formers of the world perfumery tradition.

The museal path provides the following sections:

• Historic Section
• Olfactory Section
• Perfume Section
• Workshop on Perfume
• Museum Shop

BDD2

BDD3