IN THE CITY THAT GAVE BIRTH TO MARCO POLO, THE GREAT TRAVELER WHO REACHED CHINA FOR THE FIRST TIME IN 1271 THROUGH THE SILK ROAD, SINCE 1858 IT EXISTS A BRAND THAT PRODUCES AND TRADES TOP QUALITY FABRICS SUCH AS BROCADES, DAMASKS, SILKS AND VELVET ALL OVER THE WORLD. RUBELLI, LEADER IN FABRIC PRODUCTION, IS A NAME WORTH REPRESENTING THE “VENICE STYLE” AT A INTERNATIONAL LEVEL AND THIS YEAR THEY HAVE PRESENTED ‘PASSIONE ITALIANA’, A COLLECTION CATALOGUE WITH THEIR LAST PROPOSAL SET IN SOME MAGICAL PLACES IN VENICE AND VENETO.
THIS IS A BRIEF PANORAMIC OF THEIR HISTORY: A CONTINUOS GROWTH FROM THE END OF 1800, FIVE GENERATIONS INVOLVED, THE CREATION OF SIX BRANDS AND ITS DIFFUSION ALL OVER THE WORLD.
At the end of the 19th century Lorenzo Rubelli took Giobatta Trapolin’s company over; it was well-known for its production of passamenteries, lampas, soprarizzi (partly curled velvet) and brocades. Together with his son Dante Zeno he successfully increased the production and trading of fabrics both in Italy and Europe. Since the beginning he cooperated with relevant and eclectic artists such as Guido Cadorin and Umberto Bellotto and then with Vittorio Zecchin and Gio Ponti. The success of his fabrics was immediate and at a very high level: the most important exhibitions such as Mostra Internazionale delle Arti at Villa Reale in Monza before and at Biennale di Venezia and Triennale di Milano after, and they were used as well for the royal train decor in 1928.
In the aftermath of World War II his nephew Alessandro Favaretto Rubelli took his place starting with the editing of a grandfather’s collection by imposing it a unique style. It was a success. His handloom fabrics were soon selected by important fashion brands, as the Venetian Roberta di Camerino, who used them to create her prestigious bags, like the legendary ‘Bagonghi’, chosen by Grace of Monaco in 1958 during her official visit in Venice.
From Palazzo Corner Spinelli, historic Venetian headquartes, Alessandro Favaretto Rubelli conquerred not only Europe, but the United States and the emergent Asiatic markets too and is still nowadays one of the most prestigiuos fabric company in the world, thanks to its extraordinary quality of damasks, silks, velvets all made in its proper weavin mills.
Photo from the catalogue “Passione Italiana”