INTERNATIONAL PRIZE TO MR AMARONE SANDRO BOSCAINI, PRESIDENT OF MASI AGRICOLA, AWARDED WITH THE MEININGER “AWARD TO THE CAREER” IN DUSSELDORF.
Sandro Boscanini, President of Masi Agricola, leading producer of Amarone, has been awarded at the career with the “Meiniger Honorary Lifetime Achievement Award”(Prize to the Career) on Saturday March 14th in Dusseldorf, on the eve of Prowein, one of the most important fairs in the wine-making sector.
The award ceremony took place at Hotel InterContinental before 600 guests, all prominent figures in the international oenology.
Sandro Boscanini received the most important German award for the wine-making sector by Christof and Andrea Meininger, owners of the Meininger Verlag publishing house. Herman Pilz, Director of Weinwirtschaft, during the laudatio marked: “A lifetime commitment at the service of quality, of the regional representativity of their own wines, at the vision to communicate and spread them all over the world; this is the creation of Amarone, the advanced tip of the currently global success of Amarone, prince of Veneto.”
The entrepreneur from Verona, known everywhere as Mr Amarone, represents the sixth generation of a family of vignerons from Valpolicella. He gave a fundamental contribution to make Amarone a symbol of Made in Italy all over the world. Influencial embassor of his territory and his culture, founder of the Masi Prize, he led the Valpolicella on the international aenologyc scene making known its vocation and tradition.
“It is my honor to take part in in the golden register of this prestigious award that recognizes the enologyc talent at a international level” comments on the event Sandro Boscaini. “As previously happened with Barolo by Angelo Gaia (2012) and Chianti by the Marquis Piero Antinori (2014). Today Amarone steps up on the podium with me and it is not only a personal recognition, it is directed to the wine prince of Valpolicella, symbol of the story of us and of the territory. It is important that the recogniton comes from a reference market like the German one, which is the first Italian Wine export market representing an important part of turnover for Masi; it is infact on the fifth place for export among the 97 places where Amarone Masi is spread”.