New store, magic factory, new collections
Carlo Moretti has its first company store in its hometown Murano, the island of glassmakers.
A new store
As for the other company stores in Venice, Milan, Kitzbhüel and Tokyo (opening in October 2015), this project draws inspiration from the style of the first Venetian store in San Moisè designed in 1979 and later moved to its current location in San Marco 2970. The space of the Murano store develops on a single 80 square meter level, with two windows on the street and a central entrance. The display is organized with dark Wenge shelving paired with anthracite metal structures with clamps supporting the store’s lighting system consisting of vertically suspended spotlights.
The choice of using the same raw materials as those used for the factory’s technical furnishings was made to further enhance the pureness of the crystal works.The store will also contain an LCD screen with touch technology to allow the customer to personally search through the available items. The store display will also include a selection of pieces chosen
from all the Cristalli and Luce collections.
A magic factory
An “artisan factory” where creativity and entrepreneurship combine in an established name: Carlo Moretti. The company’s vast production is made possible by a team of specialized glassmakers who working together as an orchestra interprets and shapes each project. The Carlo Moretti creations therefore unfold from a combination of design and the glassmakers’ skilled technique capable of shaping an unpredictable material with a life of its own. Guests have the opportunity to admire the actual manufacturing of objects made with Murano Crystal, all mouth blown, with hand-applied finishings, each one signed and dated. The two-storey building still preserves its charming original structure and includes, besides the furnaces, all the departments devoted to the different production stages of the Carlo Moretti creations. The recent renovation works were carried out focusing on the quality of the products and of the production processes. Due to the delicate nature of the Venetian Laguna, particular attention was given to environmental impact and social responsibility.
A new collections
The new Cristalli and Luce collections are presented in the company building and the showroom. The new 2015/2016 Luce collection is on display on the first floor with a selection of lamps, some of which created in collaboration with sculptor Paolo Martinuzzi. Also on show is the project dedicated to the Boblu lighting contract, designed in collaboration with designer Diego Chilò. At first floor is the permanent showroom designed in the second half of the 1960s in collaboration with artist Gaetano Pesce featuring the original and innovative “chessboard” design. Here viewers can admire a display of pieces from the Moretti family’s private collection. On the upper floor is a second spacious product exhibition room with early 1970s furnishings, designed in collaboration with Paolo Martinuzzi who at that time also designed the first Carlo Moretti store in San Moisè, Venice. The additional furnishing components of the room were designed by Carlo Moretti himself.
These rooms have been far more than an exhibition space – for the Moretti brothers these rooms were “home”, a personal and exclusive place for reflection and narration.
Viewers have the opportunity to access these spaces, enjoying their original atmosphere and contemporary freshness that the renovation works carried out by Studio Tapiro have successfully preserved. All the Cristalli Collections and the new 2016/2017 Fondamentali, Collezioni d’autore, Rossomoretti, and Contemporanei collections are displayed here.
Carlo Moretti company stores: Venice – San Marco 2970; Milan – Via della Spiga 48;
Kitzbühel– Vorderstadt 29; Murano – Fondamenta Vetrai 8; Tokyo – 1F, Ginza MS Building 1-8,
5Cho-me Ginza Chuo-ku, opening 2015.
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