A COMMON COMMITMENT TO SUPPORTING THE ARTS
Piaget renews its commitment as a patron of Fine Arts by taking part in the “Rivelazioni – Finance for Fine Arts” initiative promoted by Borsa Italiana, which has the aim of restoring and maintaining Italy’s artistic heritage through the renovation and digitization of artworks.
Having financed the restoration and servicing of the movements of precious Venice clocks (including that of the Clock Tower and of Palazzo Ducale), Piaget celebrates its life-long passion for the lagoon city by supporting Borsa Italiana in the restoration of one of the works present in Venice’s Gallerie dell’Accademia museum. The Gallerie museum possesses the most important collection of Venetian paintings dating from the fourteenth to the eighteenth century. There are masterpieces by famous masters like Bellini, Giorgione, Carpaccio, Titian, Tintoretto, Veronese and Tiepolo.
The initiative, now in its second edition and made possible thanks to the invaluable support of the Comitato Italiano per Venezia (Italian committee for Venice), will be presented at an exclusive gala evening during the opening of the Biennale di Venezia – one of the world’s oldest, most important and most prestigious international contemporary art events and the ideal stage on which to promote this project.
“We chose to be part of this initiative,” said Elena Camera, Brand Manager of Piaget “because Piaget has always been passionate about the cultural heritage of Italy and of all mankind. We believe art, culture and history to be the pillars on which our country can build its future. ”
“Borsa Italiana has always been committed to promoting Italian excellence and sees the support to our artistic heritage as a fundamental tool for the development of the economy and to give the country as a whole a boost,” stated Luca Peyrano, Head of Italy and Continental Europe Primary Markets at London Stock Exchange Group. “The launch of the second edition of the “Rivelazioni” project is proof that the initiative has already enjoyed great success and that it has managed to achieve a very positive response thanks to an exceptional collaboration between public institutions and the private sector “.
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